IFL adds Cytosports Muscle Milk brand as an Official Corporate Sponsor
The International Fight League announced that CytoSport’s Muscle Milk brand has joined as the latest IFL corporate partner. The partnership will include in-arena and television signage, a year-long promotional campaign and a national grassroots campaign involving IFL athletes and coaches. Selected IFL athletes will also wear a Muscle Milk patch on their shorts as part of the IFL athlete/partner patch program and appear in a Muscle Milk TV campaign. The partnership will kickoff at this week’s IFL semi-finals at Continental Airlines Arena in East Rutherford, New Jersey.
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“The IFL is a great vehicle to reach our core Muscle Milk demographic with their emerging, rapid growing sport. While a competitive/ contact environment, we appreciate that the IFL has gone to great lengths to minimize the potentially harmful aspects of this unique sport,” said Mike Pickett, COO, CytoSport (the maker of Muscle Milk).
