Chuck Liddell sponsors fellow light heavyweight Lyoto Machida with Iceman RX

Up and coming Mixed Martial Arts fighter Lyoto “The Dragon” Machida was the talk of the town as he handed Former UFC champion Tito Ortiz a defeat in what was said to be Tito’s last UFC fight. Another big winner appears to be Chuck “The Iceman” Liddell’s supplement company, Iceman Rx which had secured Lyoto Machida as a spokesperson for their nutritional supplement line prior to the fight. Although Chuck Liddell and Lyoto Machida share the same weight class, the business relationship was a simple decision for Iceman Rx, as Lyoto is touted to be a rising star in the Mixed Martial Arts world. “I think it’s great for Iceman Rx and I’m happy to have Machida, a great competitor and humble fighter, represent Iceman Rx at UFC 84. To see my banner in the ring staring down Tito, an old rival of mine, during the introductions and watching Machida pull out a dominant victory was just icing on the cake,” said Liddell when asked about Lyoto wearing the Iceman Rx Brand at UFC 84.

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