MMA Cult (Fighter Apparel)

Mark Cuban serious about MMA and Fedor

White Chocolate Management LLC (www.whitecm.com) has announced after being contacted by Mark Cuban’s company HD Net, it has successfully completed high level discussions with Cuban and other members of his organization regarding mixed martial arts. Reed Wallace, founder and President of White Chocolate Management (WCM), Eduardo Borges, Vice President of WCM, and strategic partner Ryan Schinman, President of Platinum Rye Entertainment, met in New York to discuss HD Net with Cuban, as well as his interest in MMA and Fedor Emelianenko, who is represented in the USA by WCM. After the completion of their discussions in New York, the parties reconvened in Dallas for meetings through the weekend with Guy Mezger, one of Cuban’s representatives overseeing MMA operations. Also present for these discussions was Ed Fishman, ex-President of PrideFC-USA. As Mr. Fishman orchestrated several Pride shows in Las Vegas and has arranged for major MMA events to take place in 2008 in China, Macau, Las Vegas, London and other major global destinations, Wallace stated, “it is clear that White Chocolate, Mr. Fishman and Mr. Cuban’s organization are in a position to work together on producing MMA events and developing MMA content.” Currently, Fishman is working with another TV icon for a unique Mixed Martial Arts show which is expected to air in early 2008. As Fishman has been actively involved in the Mixed Martial Arts business, he has been in discussions with major international Mixed Martial Arts athletes and, according to Mr. Wallace, “agrees that Fedor is the most exciting heavyweight fighter in the industry and would be a major asset to any initiative involving MMA events and the Cuban organization.” At the conclusion of the meetings, Wallace was clearly impressed about the potential of Cuban being a part of the sport. “Mr. Cuban has a strong interest in MMA, that he is very serious about Fedor and is entering the Mixed Martial Arts business with very serious partners”, reported Wallace. “Mr. Cuban is widely known to treat his athletes with great respect and care, and there were discussions regarding health insurance and many other areas for supporting MMA athletes and their families.”

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